Hi, I'm Ashley
Academic by Day,
Builder by Night
Helping you turn skills into ventures, while sharing the lessons I learn along the way.
So... how did I get here?
FROM PROOFS TO PRODUCTS
I split my time between research and building, between classrooms and startups. That balance isn't always simple but it's where I find my best ideas. I started this site to document my process and the systems that keep me going. It's part journal, part portfolio, part business. A place to write openly about the things I'm learning, while also sharing the work I create and the ways I can help others who are building too.
WHAT TO EXPECT HERE
From building projects to career reflections, this is where I share the journey of balancing academia with entrepreneurship.
I'd love to hear from you...
LET'S CONNECT
If you're curious about turning skills into ventures, let's talk. Whether through coaching, consulting, or the digital tools I create, I'm here to make business and research a little simpler.
EXPLORE THE BLOG
I write about business, career, and lifestyle — the three threads running through my own story and through many others who are building too.
Building AI-Powered Automation Workflows for Startups
How I automated 80% of my startup operations using AI tools and custom workflows. A detailed guide to scaling efficiently.
Preventing Founder Burnout: Lessons from My PhD Journey
Academic life taught me valuable lessons about sustainable work practices. Here's how I apply them to entrepreneurship.
Korean-Inspired Meal Prep for Busy Founders
Five delicious Korean recipes that save time and fuel productivity during intense work weeks.
My 2025 Tech Stack for Rapid Prototyping
The tools and frameworks I use to build and deploy ideas quickly. From concept to production in days, not months.
Don't build it alone...
JOIN THE COMMUNITY
If you're here, you're probably someone who's building too — or thinking about it. Stick around for notes, resources, and maybe some guidance when you need it.